D.I.Y. Video Promotions; How Successful Do You Want To Be with Your Video?

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These days, it’s tempting to grab a friend or relative and say “Hey! Do you mind holding this camera for me while I say a few words and/or demonstrate something? It’s equally tempting to hire some person that does wedding videos part-time because it might be “cheap” and easy.

  • How do you want the world to see you?  Professional or cheap?

Well, we are here to say that you may want to reconsider the D.I.Y. (Do it Yourself) “on the cheap” approach. No, not just because we want your business, but because there is much more that goes into a video then simply shooting, editing, and throwing it up on Youtube.  In contemplating this, you might want to ask yourself one question…..

  • How important is your business, product, or skill to you?

When producing a video, there are aspects like pre-production, scripting, marketing approach, product branding, titles, casting, great lighting, clear audio, location scouting and/or building, and video release strategies that must be looked at and scrutinized. Remember, people judge you and your business in a variety of ways, but one of the biggest ways with video is as follows:  “That looks like a professional presentation” versus “That looks like something my kid made!” (and there are a plethora of the latter on the web!)

  • Remember, you gotta spend money to make money, that’s the way that advertising works 

A video is made once, and can be used over and over again. In short, if you DO NOT have a professional looking video on your website, you should seriously consider it! Streaming video and online promotion are here to stay!

Helpful links:

Here is a helpful link to marketing yourself online (provided by CNN money.) Not surprisingly, it includes both podcasting (with voice) and video.: http://money.cnn.com/2007/06/04/magazines/fsb/online.marketing.fsb/index.htm

Here is a past video we produced that demonstrates a simple way to make testimonials work with a marketing message. At a whopping 5 minutes, this is about the longest we would recommend for a video that uses only testimonials.

The Moldovan Academy – Excellence in Early Education, Sonoma, CA from Triple Spiral Productions on Vimeo.

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