Ah, the age old question, the golden chalice, the treasure at the bottom of….well, you get the point. We have been bringing in Telly Awards for the past few years for finding unique ways of presenting you, the subject, in interesting ways.

#1 – If you entertain them, they will come!  Make your subject matter seem like a documentary, a funny episode, a music video, a fun invitation to a fun time!

#2 – Get shorty! No not the movie, the video. Keep it short! Web attention spans are short. We know you want to tell them a BUNCH about yourself and your service, but save that for later. For now, wow them with your best, and keep it around 2-3 minutes if you can.

#3 – Pass on the cheese! We know that flashy graphics and fast moving images can look fun, but keep the images tasteful and most of all, PROFESSIONAL! Use great lighting, sound, and content. After all, if the video doesn’t look good, you won’t look good!

Here is a fun promotional video for a children’s entertainment business that won a Bronze Telly in 2009. This was a LOAD of fun to make, and the children LOVE it! What’s more, so did the clients’ pocketbook!  (it was very successful for him.)

[vimeo http://vimeo.com/5430814] Share